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Public Relations in Schools (5th Edition)
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A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters – one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards – the widely used criteria for administrator preparation and licensing.
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Product details
Hardcover: 280 pages
Publisher: Pearson; 5 edition (August 2, 2010)
Language: English
ISBN-10: 0137072457
ISBN-13: 978-0137072453
Product Dimensions:
7.7 x 1 x 9.4 inches
Shipping Weight: 1.4 pounds (View shipping rates and policies)
Average Customer Review:
4.0 out of 5 stars
13 customer reviews
Amazon Best Sellers Rank:
#58,149 in Books (See Top 100 in Books)
One of the more useful books I had to buy for the master's degree in education administration.
Easy to read and has great examples. I'm using it in grad school right now.
This is a textbook example of a painfully boring masters level book. The only useful thing about the book is that it offers multiple interesting case studies. Yet even those case studies are wasted--problems are presented but the author fails to suggest what the "solution" was. Most people reading this review will just be glancing at it before buying the book anyway, as it will probably be required for your class. But if that's not the case, and you are actually looking for a book on public relations in schools, I implore you to look elsewhere. Even the single chapter provided in Gardening in the Minefield by Laurel Schmidt will be more helpful.
Well written book. Great for the class I am taking.
It was a textbook I had to buy for a college class. It was good, for a textbook. Enough said.
Great resource!!!
Great book!
Timely
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